Vindicta Vodka
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Price
The famous drink naturally has a high price point because of its wealthy target group since they are the only ones able to afford it. Prices can run up to 2.000 Vindicoins which does not even come close to an annual salary of most of the working class. You can say that the drink functions as a status symbol. Needless to say, a high price point also means high quality. Therefore, consumers undeniably get their money’s worth. Lastly, the production of Vindicta Vodka is funded by various wealthy investors and shareholders from all around the world.
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Promotion
Vindicta Vodka’s goal is not to be a drink for the average Joe, thus the brand does not rely on simple advertisements to increase sales. Rather, they trust on word-of-mouth marketing between the upper class and other higher-ups. Next to that, the drink appears in high quality newspapers or magazines that can only be obtained through pricy subscriptions or in a variety of the country’s best bars. So far, this strategy has worked tremendously well and figures show that the company is on its way to break records revenue wise.
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Place
Vindicta Vodka is highly exclusive so it cannot be found in your regular bar or restaurant. In order to be able to enjoy the famous drink, customers first need to be in the right circles to have knowledge of said drink. This can be achieved through having the right connections that can directly link the potential consumer with the supplier. If this step is complete, the customer can buy the Vindicta Vodka and enjoy it in the comfort of their own home. Obviously, the drink can also be purchased in certified top quality bars, lounges or restaurants.
Vindicta Vodka is one of the most famous high quality liquors in the world. With its complex taste which can only be appreciated by the trained palate, the refined vodka has managed to be a luxury item for the elite.
Vindicta Vodka is more than a drink, it is an experience that is unique to the brand and distinguishes itself from all other vodkas.
Product